The following Privacy Policy applies when the customer (you) use or place an order on one of  Uhipwear AB's websites.

Controller of personal data of this website is Uhipwear AB, Hamnvägen 8, 183 57 Täby.


According to Swedish and European law, we must inform you about our processing of your personal data. All the information you provide us or that we obtain when you visit our site will be processed responsibly and safely by Uhipwear. The information will be used to enable us to fulfil our business responsibilities to you, optimize the user experience on our site and for marketing purposes. Uhipwear will not provide your personal data to a third party unless you agree to it. Below, you will find more information on what data we process about you, for what purpose and on the legal ground for such processing.

We use third party cookies to gather statistics in analytical tools such as Google Analytics Inc. This means that data regarding your use of our site will be transferred to the above-mentioned companies. If you have given your consent, these cookies will be stored for a maximum of 24 months. Uhipwear may also use third party cookies, such as Facebook to deliver directed information we believe is valuable, based on your previous activity on our website. This means that some information about your use of our website is transferred to Facebook Inc. The information that we share with third party companies does not contain any personal information such as name, email address or phone number. Read more about how to adjust your cookie settings under the section “Cookies”.

The personal data we collect is stored within the European Economic Area (EEA) but can be transferred and processed in a country outside the EEA by third parties that may have facilities outside the EEA. All transmitting of your personal data outside the EEA is made in accordance with valid legislation and we only cooperate with trusted partners who can ensure the safety of your personal data.


Your personal data will only be handled in accordance with the applicable legislation. We manage the following information: name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history.

What we use your personal data for and on what legal grounds;

Order Management
To be able to process, fulfil and deliver orders on we collect delivery and shipment information, payment and treatment of returns, exchanges and quality claims. You can choose to pay your purchase through Klarna Bank AB’s (“Klarna”) or PayPal (Europe) S.à r.l. et Cie, S.C.A.’s (“PayPal”) services. If so, your personal data will only be provided to Klarna or PayPal. Uhipwear will not access this data. For information about Klarna’s processing of personal data, please find Klarna’s privacy policy and PayPal’s privacy policy.

Personal data collected: Name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history
Legal ground: Fulfilment of purchasing agreement.

Management of customer service requests
To be able to handle requests via our customer service through chat, email and phone and identify and investigate complaints and other support tickets.

Personal data: Name, contact details; delivery address, email and phone number, IP-address, order information, payment information, payment history
Legal ground: We have made an assessment and found that our customer service is a necessary feature for us in order to help our customers. In order to be able to do this, personal data regarding the customer is necessary. Our interest in this regard is therefore regarded as a legitimate interest.

Communication through our newsletter
When you sign up for our newsletter you agree to receive additional digital communication from Uhipwear. You will receive updates about new products, special invitations to our events, stories and exclusive deals. To unsubscribe from our email list – please click the link “Unsubscribe from this list” at the bottom of our emails.

Personal data: Name, email address, country of living, IP-address, order information.
Legal ground: Consent.

Optimize the user experience and digital marketing
When browsing our site, we collect information about your actions on our site via cookies. We use this information to provide you with a better shopping experience, allowing us to analyse traffic and behaviour on our site and to personalize and make our recommendations and digital marketing more effective. Please see the section on Cookies for information on how to be excluded from this tracking.

Personal data: Country of living, IP-address, order information, activities on the website.
Legal ground: Consent.



You have the right to request access to the personal data we store about you.
We aim to always be transparent with how we process your personal data. If you want to gain a deeper insight into what personal data we process about you, you have the right to access that information.

You have the right to get wrongfully information corrected
You have the right to get your personal data corrected if it's wrongfully stated. You also have the right to have incomplete personal data completed if it is incomplete.

You have the right to request that the processing of your personal data is restricted
You have the right to request that personal data we process should be restricted and that future processing be limited to certain purposes.

You have the right to request to have your personal data deleted
You have the right to request to have your personal data deleted. Please note that we can be forced to decline your requests regarding the deletion of your personal data if there are legal obligations that prevent us. These obligations are based on the Swedish bookkeeping act, tax regulations, banking laws and consumer purchases act.

For all inquiries regarding personal data, please send your request in an email to Please note that if you refuse us to handle certain personal data, we may have to decline your purchase order.